If you want to add tags to an already uploaded YouTube video:. When tagging your YouTube videos, the worst mistake you can make is to think that YouTube tags are the same as the hashtags you would put on your Instagram post or other social media platforms.
Going rampant with your YouTube tags will only hurt your ranking. YouTube tags are there to help the YouTube algorithm understand what your video is about so that the platform can then recommend your content to the people who are interested in it.
Since YouTube analyzes your watch time and user engagement, it will get the message that your content is boring to viewers. All in all, placing the wrong tags on your videos hurts both you as a content creator and the viewers who will be disappointed by your content.
The process is simple—you just need several tips on how to tag YouTube videos, do some keyword research, and be smart with optimizing your content for the right viewers. For example, if you are reviewing the best music records that were released in the last decade, that will be the topic of your video.
Your core keyword should match it percent. In that case, you can do a simple auto-suggest search yourself and scroll through the first few videos to get some ideas. The YouTube algorithm assesses your tags from first to last. It means that you want the first tag you put in your video to be the one most relevant to your topic. This will be your core keyword. All other tags will build on this one. Now that you have determined what the topic of your video is, think of the keywords that would match that topic.
You can get a bit creative here, brainstorm, and write a list of the keywords that come to your mind. Since you have already made your first keyword specific, you can allow yourself to dive into broad categories.
You can use a few shorter or longer ones if it makes sense to your content marketing strategy, however. The key is to make sure the tags provide enough information for YouTube to identify your topic, category, or other particular feature. Be descriptive and succinct. If your identified keywords include words often misspelled, consider using the misspellings as additional tags. Find their tags for a clue to what is already working well.
Avoid copying them word for word, however, and instead use them to gauge your needs and to identify the approach you need to take. Many of these offer free versions, but you may want to explore what paid versions offer and if they will be beneficial for you. Once you upload your video, you will add a title and description.
You should be able to take a quick glance at a set of YouTube tags and know, at least in an overall general sense, what the video is about. Once you have the keywords you wish to make your YouTube tags, divide them into categories of most important, important, and less important. This categorization will help you know what you wish to rank fo r and which keywords can come lower in the listing of your YouTube tags.
Categorizing keyword tags can also save you time when it comes to other videos on similar subjects. YouTube notices where you place your tags, and the first ones receive closer attention than those lower down.
The others should follow. The rise of semantic search has made YouTube tags less important over time, but they're still a strategic element you can use to your advantage.
Even though YouTube sites the title, thumbnail, and description as being more important for video SEO on their platform , studies do indicate that there's a slight positive relationship between keyword-optimized tags and ranking Backlinko. Neglecting to use them isn't a dealbreaker, but they can definitely help. They're even more important in cases where your target keyword is commonly misspelled because you can tag the misspellings without including them in your title and description.
As a secondary benefit, tags even help you organize and find your own content if you do self-reference tagging e. So make sure your first tag is the exact keyword you want to target. While you should certainly include long-tail keywords and a few broad match variations, YouTube seems to prefer word phrases Briggsby.
The point of tags is to help the algorithm understand what your video is about so it can surface it to users that are looking for a video like yours. Using too many keywords can cause confusion for what your video is actually about. Research suggests that the optimal number of tags is between 31 and 40 when used correctly, of course. More than that dilutes their power. Image Source. If you know what you want to rank for, take notes from those who are already ranking on the topic.
Their keyword tags might give you a good starting point for research and inspiration. Auto-suggest is a feature to help users find what they need. This is followed by three to four allied keywords that possibly have a higher search volume than my exact match keyword.
It is always recommended to include some long-tail keywords as tags. According to a study conducted by Briggsby , the best tag length for YouTube is words. Make sure to include some broad-match tags that provide connections to an overarching category or a high-level topic.
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