Why telemarketing doesnt work

Telemarketing is dead. How many times have I read that comment on LinkedIn or heard that expression? The fact is that telemarketing is a proactive lead generation activity, unlike most others.

The thing is that with most marketing solutions you have to wait for customers to come to you. And, they need to find you first. So, we are not saying telemarketing is the only solution out there. However, telemarketing can amplify the effectiveness of other channels. Telemarketing can be used in many ways to grow your business.

That includes contact with current and lapsed customers to offer them new products or services or an incentive to buy more. Of course, there will be some prospects who will never pick up the phone or who are well guarded. But, our experience shows that some do pick up the phone. They could become your best clients. There is also a school of thought that says that no-one actually buys from a cold call.

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Technology Platform. Platform Architecture. Resources Library. Best Practices Articles. Best Practices Guides. Best Practices Podcasts. Analyst Webinars. Symposium Videos. Analyst Reports. Forrester Wave PRM SiriusDecisions PRM Data Privacy Resources. All, Telemarketing. Most of us have a pretty clear idea of what telemarketing is, but it might be useful to have a quick refresher. Tags: Telemarketing. Other Available Formats. Subscribe to Our Newsletters Subscribe.

All right reserved. Privacy Policy. Select Language Chinese Simplified English. By Pooja Vinod Kumar on Oct 1, PM According to Wikipedia, telemarketing is a method of direct marketing in which a salesperson solicits leads to purchase their products or services, either over the phone or through a web conferencing appointment. Other channels are more profound and popular Ask yourself this question: How many people do you think are still answering their phones and responding positively to telemarketing offers?

Strict rules and regulations on telemarketing Besides, according to the CCAS Contact Centre Association of Singapore , there are certain telemarketing rules that the Singapore-based telemarketing industry must follow: As you can see, telemarketing calls must only be done within the timeframe mentioned above, unless you have prior consent with the person being called.

People mix up telemarketing and telesales In fact, many people have muddled up the idea of telemarketing and telesales. Conclusion Besides the problem of obtaining quality leads and the worthiness of investing in leads generated from telemarketing, but with so much negative public perception towards telemarketing, together with the strict rules and regulations established in Singapore, it is becoming quite challenging for telemarketers to use such an approach for lead generation. This is done by first making sure they are in a demographic that would even be interested in your product.

Be concise and considerate, and let them know that you understand their situation. That makes all the difference. Our monthly newsletter brings you expert blogs and event information on sales, service and back office. Connect with a professional telemarketing company. Google Rating. Charlotte Mcclay. Robert Belbin.

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