Who is sponsoring danica patrick

Yet her value to the sponsor ranked her among the top drivers in the sport, according to SHR. The letter also states that while Patrick sponsor TaxAct ran a three-month promotion that generated 70, entries, a pair of Nature's Bakery promotions one a month promotion, the other a four-month promotion yielded 50, entries.

SHR said other companies had superior activation and retail partnership campaigns. The filing, which cites TVEyes for the television news value and Meltwater clipping service for the internet exposure estimate, was SHR's response to the counterclaims that Nature's Bakery filed last month in North Carolina Superior Court. SHR claims it fulfilled or exceeded its obligations under the contract signed in July and that anyone at that time could have done a Google search or looked at Danica Patrick's website to know she endorsed a protein powder.

Nature's Bakery claims it was told to expect a 4-to-1 return on investment, but "as it turned out, SHR's promises were illusory and misleading. There was no massive increase in sales. The team had other significant operational problems. Her 24th-place points finish in both and '16 were career-highs. Patrick, whose lone top-series professional win came in a IndyCar race at Motegi, Japan, has long been a target for those decrying what they consider her inordinate amounts of media and marketing power.

Patrick said she would consider racing for another team. She would not, she said, consider a part-time ride. Though the No. SHR executive Joe Custer said the team does not discuss contract negotiations but said the team plans to field four Cup cars in , with Busch in one of them. I have a lot of amazing opportunities out there. While being saddled with a driver who wins races and championship is one way to get air time, aligning with a popular driver can be just as fruitful.

A comparable male driver to Danica in terms of sponsorship opportunities is Dale Earnhardt Jr. For sponsors, this is just as good as a win. With a number of high-profile sponsors already supporting Danica, and many more surely on the way, she has all the makings of a cash cow for NASCAR. This is something that has since been adopted by Wal-Mart, Target and many other chains. AirTran has been a very loyal and reliable sponsor over the course of her stay in the IRL, however.

While AirTran will operate as an independent airline for the next two years, it will officially merge with Southwest after that, essentially absolving its relationship with Danica. Coke is little more than an afterthought, however, when it comes to their sponsorship situation with Danica Patrick.