Like we said before, simply being listed on the first page would be just as effective as being a spotlight. Additionally, WeddingWire allows visitors to sort results by number of reviews and average star rating. These two factors are so important for brides and grooms. WeddingWire on four key points for caterers. If you find that your brides and grooms frequently lead with a budget-first approach, and you frequently land wedding contracts because you put on one heck of a wedding for a great value, then you might want to consider using The Knot first.
While these filter options are great, namely for couples in need of an Indian caterer or a caterer that offers vegetarian options, the pricing filter is one of the most important filters to visitors. Budget is one of the biggest things that couples consider when selecting a caterer. If you have great clients who are willing to review you online, or you have a killer review incentive program, then consider WeddingWire first. The more reviews and the higher the average star rating, the more likely your profile will be viewed — which is your very first goal when it comes to having a wedding vendor profile!
The same experience is repeated for other key planning milestones, such as selecting a wedding dress or photographer. This predictable customer journey gives WeddingWire the opportunity to provide relevant and engaging content for its customers.
WeddingWire also uses email to onboard vendors and offer education and information tailored to their specific industry. An advertising program gives the vendors additional opportunities to showcase their services to WeddingWire clients. WeddingWire has parlayed the focus on user experience to successfully integrate mobile technology.
At its vendor conference, WeddingWire World, the company uses MobileConnect, found in Mobile Studio, to text attendees information on Wi-Fi passwords, meeting locations, and swag giveaways. The app allows wedding attendees to upload personal photos taken during the wedding to share with all attendees and also provides wedding information, such as rehearsal dinner and reception location. Adoption of the WedSocial app is driven through a series of promotional emails directed toward the engaged couple.
Critical in the series, which begins 30 days prior to the nuptials, is a table card email, sent to the couple 17 days prior to the event. The email encourages them to print custom table cards to be displayed at the wedding. The table cards include an SMS shortcode and keyword generated by MobileConnect, making it easy for guests to simply text in for a link to download WedSocial. The link they receive is customized for the device, directing them to either Google Play or the Apple App Store.
As part of the expansion, the company plans to add new jobs to its existing workforce of more than local employees. With access to valuable resources and incredible talent, we look forward to our extended residency here in Montgomery County.
L aunched in , WeddingWire connects engaged couples with over , creative event professionals, like wedding venues and photographers, through an extensive database of reviewed vendors. The company is also eligible for a number of state and local tax credits. WeddingWire is currently hiring technology engineers, sales representatives, marketing specialists, and more.
About Maryland Commerce The Maryland Department of Commerce stimulates private investment and creates jobs by attracting new businesses, encouraging the expansion and retention of existing companies, and providing financial assistance to Maryland companies. The Department promotes the State's many economic advantages and markets local products and services at home and abroad to spur economic development and international investment, trade and tourism. Because they are major economic generators, the Department also supports the Arts, film production, sports and other special events.
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